Design © Allogram, Inc.
Design © Allogram, Inc.
Design © Allogram, Inc.
Design © Allogram, Inc.
Design © Allogram, Inc.
Allogram, Inc. creates custom designed awards, gifts, and signage for many different clients. As the Lead Graphic Designer and Production Manager of the Allogram art department, one of my frequent responsibilities was to create marketing assets that could double as both social media posts and visual assets for email campaigns. These were directly assigned by Allogram’s owner, usually with a specific list of products and text to be included in the design. Mother’s Day in particular is always a holiday that consistently brings in significant revenue for the company.
These ads were produced for the 2020 Mother’s Day campaign. I created the “Celebrate Mom” logo specifically for this ad campaign, with the concept that it would be modern yet approachable, feminine, and bold like many of the women in our lives. Gold is used throughout the ads to tie each piece to the company’s branding and create a cohesive whole. The designs shown on the items themselves are a mix of stock imprints and custom layouts completed by myself.